GOULD’21 is about releasing inhibitions. Breaking free from judgement, fear and insecurities. Owning who it is you truly are. Wear our jewellery like a uniform, let it empower you and lift your spirit. Let our chains unchain you, let our sparkle make you shine. Dip yourself in Gould and let your body do the talking.

When launching GOULD’21 into the market, we’re not just creating a pretty logo.
Gould isn’t just a style. It’s is a way of thinking, a view on life. Strong, spirited and individual. For women who play with expression and seduction, who are all about living large, and enjoying life in whichever way possible.

At Gould we believe self-love is a superpower. Embrace imperfections, admire your reflection and wear your confidence with pride.